Champions for Change Campaign Wins D&AD Award

We are delighted to announce that the Champions for Change “How Unconscious Is Your Bias?” campaign has been globally recognised, winning a Wood Pencil at the prestigious D&AD Awards. The campaign was shortlisted in the TV Campaigns category, along with just four other campaigns from around the world.

Produced in collaboration with Saatchi & Saatchi New Zealand and production company Eight, the ‘It’s Not That Hard’ campaign is a collection of short tongue-in-cheek videos, radio ads, print ads and workplace collateral intended to encourage people to question whether they do have a bias, and then demonstrate that overcoming it is as easy as removing gender from the equation.

The spots all ask a question specific to workplaces, such as, ‘How to explain to a colleague that your boss is the best female manager you’ve ever worked with?’. The answer is to remove mention of gender entirely, making the answer: “She is the best manager I’ve ever worked with”. All ads finish with the tagline ‘It’s not that hard”.

The award winners were announced in London on 23rd May.

See more about the award win here:


Client: Global Women
Creative Agency: Saatchi & Saatchi New Zealand
Production Company: Eight
Director: Corey Chalmers
Sound Design: Franklin Rd
Media Agency: Starcom