“It’s been a huge year for ANZ marketing executive Astrud Burgess,” writes NZHerald.co.nz, in their latest edition of Media Insider.
One look at Global Women member Astrud Burgess’ accomplishments and it’s crystal clear. Not only has 2023 seen Astrud be promoted to the ANZ Group chief marketing officer, at Global Women Partners, ANZ—Astrud has also won a covetable award: Effective Marketer of the Year at the annual Effie Awards.
“A special congratulations to Astrud Burgess from ANZ who won Effective Marketer of the Year, an incredibly deserving recipient of that accolade and to ASB for their gold in sustained success,” notes Simon Hofmann, general manager of brand and marketing at Kiwibank, winner of the Grand Effie, as published in Campaignbrief.
Naturally, in this same feature which includes a quickfire of nine questions, Astrud responds to “What are your passions?” with an answer apt for the occasion. “Marketing,” along with novels, poetry, live music, and cocktails.
We need to be empathetic, supportive and speak to [younger customers] in a way they understand. And of course we are trying to understand how to best reap the benefits of Generative AI,
It’s another feather in the cap of Astrud’s incredible disruptive and innovative work. Just this year, after her July promotion, Astrud was featured in Campaign Asia-Pacific with the headline proudly focusing on these very descriptors. In this feature, Astrud generously shared what was top of mind for her and for ANZ’s marketing focuses.
“Our key challenge is continuing to grow our reputation as the bank that helps all Kiwis thrive. We’re also focussed on connecting with younger customers in a way that’s relevant to them but also fits with the role that they expect us to play. We need to be empathetic, supportive and speak to them in a way they understand. And of course we are trying to understand how to best reap the benefits of Generative AI,” shared Astrud.
It’s no surprise that with a keen eye and horizon-scanning ability, Astrud has won the accolade.
She notes that continuing “to produce great disruptive work that builds our brand, engages our customers,” and “creating compelling propositions for Kiwi businesses,” along with “strengthening one-to-one communications to [help] our customers increase their financial wellbeing,” are key priorities. It’s clear that we can expect to see some great strides made.
We can’t wait to see what unfolds next for member Astrud and partners ANZ.