Penelope Barr-Sellers

Penelope is a strategic brand, engagement and communications consultant.

Her most recent full-time post was Assistant Vice-Chancellor External Relations and Development at Massey University and part of the senior leadership team. Penelope held similar roles at AUT from her return to New Zealand from London in 2010.

Her decade in the UK included senior management roles in Omnicom agencies working on some of the world’s top brands. In the late nineties she founded DDB’s first PR agency and was one of two women on their leadership team. Her first career was in broadcasting, working as a broadcast meteorologist, presenter and journalist on One News as well as shows such as Made in New Zealand (business) and Body and Soul (health and well-being).

Penelope is an adaptable leader and communicator with broad sector and market expertise. She is passionate about working with organisations to create distinct brand identities and building reputations that will help them to thrive in a digitally disrupted, VUCA world.