Rebecca Percasky

CEO/Co-founder, The Better Packaging Co

Rebecca Percasky has a lifelong passion for positive environmental change coupled with a desire to do better business. She is a strategic thinker who “makes it happen.” Rebecca began her career working with multinationals (Vodafone, HP and IBM) to deliver complex tech implementations involving numerous moving parts.

Later, as COO and co-founder of tech start-up StarShipIT, she was responsible for partnering with courier companies and expanding market penetration. Working so closely with the rapidly expanding eCommerce industry, Rebecca became cognizant of the repercussions for the amount of packaging waste being generated. When researching alternatives to plastic, Rebecca realised she could and was highly inspired to do packaging better.

That was the genesis of her collaboration with Kate Bezar and Better Packaging Co. was born in March 2018. Rebecca is now on a mission to find the world’s most sustainable packaging solutions, solutions that consider the complete lifecycle impact of a product, and transform them into readily available, mainstream packaging options. Her mission is to remove the waste associated with packaging through innovative materials, systems re-think, communication, education and clever design. Her vision is a world where rubbish bins as we know them don’t exist, where everything including waste has a value. She not only wants to create a waste free world but is striving to create a better way of working that is underpinned by the company’s core values of integrity, authenticity, design, innovation, education and sustainability.