Isobel Kerr-Newell

Managing Director, MSL Group

Isobel Kerr-Newell is the Managing Director of MSL New Zealand, Publicis Groupe’s global PR & Communications network. Isobel launched the world-renowned brand in New Zealand in 2020 after building a successful career across a number of roles within the Publicis Groupe.

Isobel is an award-winning international communications expert, who has a wealth of experience helping to launch and grow brands and organisations in New Zealand and internationally. She brings a strong mix of global and local experience with particular expertise in brand strategy, media relations, social media strategy and bringing paid, owned and earned channels together to create fully integrated creative communications campaigns. A master of her craft, her work has been recognised at the highest levels of the creative and communications industries.

Isobel was previously Saatchi & Saatchi’s Head of PR, Social & Business Development in New Zealand and prior to that was based in London as Marketing Director for Saatchi & Saatchi across Europe, Middle East and Africa. During this time, she was also appointed to the Board of Directors of Saatchi & Saatchi Sweden and later to the network’s global advisory board on sustainability. She is now a non executive director of content company Video Taxi and on the advisory board of a New Zealand start-up in the wellbeing sector.

Isobel is passionate about building diverse and inclusive cultures both within her own organisation and others as well as actively helping to drive change to build a more equal and equitable society for women. She has been a regular commentator on these issues, particularly in relation to the communications and creative industries.