Claudia Smith

Chief Operating Officer, APLYID

Claudia has over 10 years of experience working across technology, data and fraud prevention. She has a passion for creating beautiful technology that removes the friction in everyday activities, with a focus on ensuring we all live safer lives in the ever evolving online world.

Over the past 6 years, Claudia has co-founded and built a number of successful technology businesses in the PropTech, RegTech and FinTech markets including MoovMe, Renti and APLYID. She is currently the Chief Operating Officer at APLYiD, a digital onboarding solution that started in New Zealand and now has offices across Australia and the UK.

Claudia also has two young primary school girls – Chloe and Vera. She is passionate about showing her daughters, by example that it is possible to follow your dreams, whatever they might be, as well as being a great hands on mum. She believes that the only one stopping us from achieving what we want to, is mostly ourselves. As the saying goes, if you can dream it, you can do it.